Sales & Marketing

Connecting with Customers, Closing with Confidence

Successful sales and marketing require more than just a good product—they demand a deep understanding of customer needs and the ability to craft messages that resonate. Alan’s programs focus on equipping individuals and teams with the skills to build authentic connections, communicate value effectively, and drive long-term customer engagement. Through a mix of strategic insights and practical techniques, participants learn how to create compelling messaging, foster trust, and close deals with confidence.

A key focus is understanding customer psychology and behavior. Alan teaches how to identify customer needs, tailor communication styles, and build rapport, leading to stronger and more meaningful relationships. By understanding what motivates customers, participants can create value-driven solutions that lead to higher conversion rates.

Alan’s sales and marketing programs are designed for:
✔ Sales professionals and account managers looking to refine their sales techniques and build stronger customer relationships.
✔ Marketing teams seeking to create more effective campaigns and improve customer engagement.
✔ Leaders and business owners aiming to enhance their brand’s market position and drive revenue growth.
✔ Customer services and client relations teams looking to improve communication and customer satisfaction.

Alan also emphasizes the importance of storytelling and emotional connection in sales and marketing. Participants learn how to craft persuasive narratives that engage customers on a deeper level, building trust and differentiating their offerings from the competition.

A final core part of Alan’s sales and marketing programs is exploring the importance of feedback and adaptability. Effective sales and marketing strategies require ongoing evaluation and adjustment. By teaching teams how to analyze results and refine their approach, Alan helps organizations stay competitive and responsive to market changes.

“Alan delivers an outstanding presentation. He has presented at many of our offices around the world and the results have been terrific. The positive feedback we have received says it all. A truly exceptional job well done!”

– Tom Reid | Global Marketing Director | Hatch Associates

Key Focus Areas & Learning Outcomes

Understanding Customer Needs

Learn how to identify what your customers truly want and tailor your approach to meet those needs effectively.

Building Trust and Rapport

Develop strategies to establish genuine connections with customers, fostering long-term relationships and loyalty.

Crafting Persuasive Messaging

Discover how to create compelling sales pitches and marketing campaigns that resonate with your target audience.

Storytelling for Sales

Learn how to use storytelling to make your products or services more relatable and emotionally engaging.

Overcoming Objections

Equip yourself with techniques to handle customer concerns and turn hesitation into confidence and commitment.

Data-Driven Strategy

Understand how to evaluate sales and marketing performance, adjust strategies, and improve results based on real-world feedback.

Delivery Formats

Keynote Presentations

Alan blends the actionable takeaways for each topic into his engaging and insightful storytelling. His keynote frameworks highlights real-world psychological and adventure strategies for maximum impact and knowledge retention. Generally 45 – 90 minutes in duration.

Workshops & Breakout Sessions

Tailored to specific team challenges, Alan’s workshops and breakout sessions offer practical takeaways that drive immediate and lasting improvements. Alan uses engaging exercises, group discussions, and real-world scenarios to deepen understanding and reinforce key concepts. Generally 1 – 4 hours in duration.

Virtual & Hybrid Programs

Alan delivers the same high-impact content, adapted for engaging online experiences. Using specialized software, interactive tools, real-time discussions, and dynamic storytelling, he keeps remote and hybrid teams connected, inspired, and equipped with actionable strategies to put into practice.

Corporate Retreats & Masterclasses

These comprehensive programs are a deep-dive, immersive experiences designed to strengthen leadership, trust, and team dynamics. Through intensive coaching, interactive exercises, and personalized strategies, participants gain actionable insights that drive transformation. 1/2-day, full-day and multi-day options.

“The best program I have seen in the past 10 years”

– Martin Brossoit | General Motors

Fully Customizable

Alan has a wide range of unique and engaging options to fit the needs, format and focuses of a wide range of events. If you have something particularly out-of-the-ordinary in mind, reach out and Alan will be happy to explore it with you and and suggest possible options.

Vivid Imagery

Bringing ideas to life with powerful mountaineering metaphors and striking visuals that make complex concepts memorable and engaging.

Live Violin Music

Elevating the energy and emotional impact with live electric violin riffs that inspire and captivate audiences.

Interactive Dance Routines

Engaging audiences with dynamic, participatory dance routines that energize the room, generate smiles, and foster connection.

Rope Activities

Interactive ropes activities that simulate real-world challenges, fostering trust, teamwork, and strategic problem-solving in a fun and memorable way.

Creative Bridge Exercises

Facilitating innovative bridge-building and crevasse crossing exercises that strengthen problem-solving skills, encourage teamwork, and inspire creative thinking.

Rescue Activities

Immersing participants in simulated rescue scenarios that build teamwork, enhance problem-solving under pressure, and are a fun concluding exercise.

Communication Activities

Fun, engaging activities that get audiences out of their seats, while enhancing active listening, clarity, and collaboration in a humorous fashion.

Group Discussions

Facilitating thought-provoking group discussions that encourage diverse perspectives, foster deeper understanding, and drive collaborative problem-solving.

Book Signings

Connecting with audiences one-on-one through personalized book signings, offering insights and inspiration beyond the presentation.

Q&A Sessions

Hosting interactive Q&A sessions that foster meaningful dialogue, allowing audiences to dive deeper into key topics and engage directly with Alan and his content.

Integrated Humour

Seamlessly weaving humour throughout, lightening the mood while reinforcing key messages and keeping the audience engaged.

Captivating Body Language

Dynamic and purposeful body language to complement the message, enhancing engagement and ensuring the message and takeaways resonate with the audience.

“Having Alan as the keynote speaker for our Impact event was a wonderful experience, he is professional, engaging and a well rounded speaker with an interesting wealth of knowledge. “

– Danial Fisher | Lead Event Manager | ECO Canada

Incorporating Alan’s Books

Enhance the experience with one or both of Alan’s books! Pre-purchasing at a bulk discounted rate is a great way to provide a lasting valuable resource for the audience. Whether as a conference gift, workshop supplement, or draw prize giveaway, bulk orders ensure your attendees leave with lasting insights. Reach out to discuss special pricing and customization options.

Explore Books

Free Chapters

“Alan takes you on a journey of self discovery – full of hope and inspiration on every page”

– Cathy Cavanagh | Northumberland United Way

Connect with Alan to discuss your specific event needs

Booking Inquiry